The worldwide Social Commerce showcase is anticipated to achieve US$165.59 billion by 2021, developing at a CAGR of around 34%. Be that as it may, brands and brand proprietors are not engaged or prepared to adequately adapt or tap on the gigantic measure of client produced content, while in the meantime, numerous clients and substance makers are deficiently compensated for their endeavors. The Fanfare biological community intends to determine this issue. Utilizing the ERC-20 Fanfare Token (FAN Token), we are building a Social Commerce environment where content makers, purchasers and brands can interface personally by means of the trading of significant worth through FAN Tokens. The FAN Tokens would be utilized by the brands as a reward system for content makers by changing over their client created recordings into shoppable recordings. This permits each client created video to have the capability of turning into a state of-offer for brands, subsequently making the whole social stage a commercial center for items.