HYGH will change advertising in the same way that Airbnb changed vacation accommodation.As a peer-to-peer advertising network and content management system, HYGH connects owners of any digital display (Digital Display, Smart TV or Tablet) with brands. Brands of any size are now able to book and measure campaigns in real time. HYGH will revolutionise the digital out of home advertising category by creating true engagement between brands and consumers. Advertisers will be able to engage using the full transformative potential of digitisation and mobility, while consumers will be able to communicate their desires and grow their own personal brands utilising the very same ubiquitous channels. HYGH will act as a catalyst for the democratisation of the advertising industry, which is estimated to have a value in excess of $600bn in 2022. While disruptive and innovative, HYGH’s operating model ensures market traction by distributing market-leading percentages of advertising spend to inventory holders. The application of its technical framework alleviates market challenges faced by existing stakeholders in the advertising value chain, in addition to growing revenue and profit potential for all by increasing the number of display units.